thinkPhD

Assignment #5 November 24, 2006

Posted by thinkphd in : MGT5019 , trackback

Read Business and Society Chapters 13-16. Review the following case studies and answer all discussion questions at the end of the cases: Case #23 “Societal Impacts of Marketing” and Case #25 “The Hudson River Cleanup and GE.”

It’s always a little tricky to figure out the similarities between the two cases and build a paper around them together. The first article is about an importer who must make a decision about asking tribal artisans to modify their handiwork to appeal to a broader market base. Case #25 is about GE and cleaning up PCB’s they dumped in and around the Hudson River. Any ides on how to pull these together?

Today is the day after Thanksgiving - “Black Friday” is what retailers call it because they move from the “red” to the “black” today. I think it is Black Friday because I get to work on this paper!